Our Story
Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings.
Since its establishment. Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes.
The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism, Manufacturing and Healthcare.
The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and Skoda. In parallel, the company has founded several of its own highly successful brands including Amwaj Jewellery, Ali & Sons Real Estate and Eurostar Rent A Car.
The story of Ali & Sons is one of perseverance, prosperity and leadership. Beginning in 1979 under the direction of H.E. Ali Bin Khalfan Al Mutawa Al Dhaheri, the company was established to serve the Oil & Gas and Power & Water sectors. It began its operations in contracting and interiors in 1980 – where from there business only expanded and flourished.
With his undeterred dedication and global vision coupled with his industry insight, H.E. Ali Bin Khalfan Al Mutawa Al Dhaheri went on to take Ali & Sons from strength to strength by branching out into various sectors, bringing globally renowned brands into the country and created the group’s own original brands and concepts.
The organization would eventually grow into the conglomerate it is today by strategically positioning itself in areas such as automotive, real estate, jewellery and healthcare in addition to its thriving construction background.
H.E. Ali Bin Khalfan Al Mutawa Al Dhaheri overcame many obstacles to maintain and build on his legacy. He has been recognized locally and internationally for his achievements and the founding principles which the company was built on are still upheld to this day.
Our philosophy is simple. We practice integrity and authenticity in all areas of our business while we apply a forward-thinking approach to every endeavor. We are fueled by our belief that ideas can bring about change if implemented with creativity and ingenuity.
We aim to maintain a sustainable business model that is progressive, delivering positive results and growth for our valued stakeholders. Ali & Sons is committed to adding value to the lives of our customers. Our products and services present quality and are a part of everyday life for our consumers giving them unmatched experiences.
We deeply value our heritage and this is apparent in everything that we do. We aspire to be… To be a premier conglomerate recognized as an unmatched resource of high quality products, superior services and a customer-centric approach that bridges the gap within well developed and stable markets.
We are committed to… Providing our customers with first-rate solutions through the expertise of our well trained and qualified staff and effective processes.
