Almass
Employee Discount Program
At Ali & Sons Holding, we believe in recognising and rewarding the people who contribute to our success every day. Almass is our dedicated Employee Discount Programme, designed to enhance the everyday lives of our employees by providing access to a wide range of exclusive benefits and services.
By leveraging the Group’s strong reputation and long-standing partnerships across Abu Dhabi and the wider United Arab Emirates, Almass enables our employees to enjoy meaningful perks that add real value both at work and beyond.


WHAT IS ALMASS?
The name Almass, meaning “diamonds” in Arabic, reflects how we view our people — valued, respected, and essential to our continued growth. The programme has been created to ensure our employees feel appreciated and supported, reinforcing our people-first culture.
Through the Almass platform, employees can explore regularly updated offers and discounts across a variety of categories, helping them make the most of exclusive opportunities available through Ali & Sons.
HOW THE PROGRAMME WORKS?
Employees can access Almass through a digital Almass card, available by logging into the Almass website using their employee credentials. The platform is accessible from anywhere, allowing team members to view the latest discounts and benefits with ease.
Offers are updated weekly, ensuring fresh and relevant benefits are always available.