Contact Us Home
ABOUT US BUSINESS SECTORS MEDIA ROOM CAREERS GROUP LINKS CONTACT US SITEMAP HOME

Business Sectors

"The Economy is Gaining Momentum…
Why aren't you?"
Retailing


"Luxury and finesse find a new dimension"

Within a short span of time, Amwaj has become a brand name attached to some of the most exciting and vibrant high-end jewelry available in today's markets. In the Middle East, people are known to have a passion for luxury products that best express their social status. To cater to this niche market, Amwaj presents a new line of high profile designer jewelry and jewelry watches created for women in tune with the times. The essence of Amwaj is exclusivity. Conceived by inspired designers and sculpted by brilliant craftsmanship, Amwaj is characterized by the masterful setting of precious stones in gold.


A member of the Ali & Sons Group of Companies, Amwaj was established in 1999 in Abu Dhabi, UAE. Today, Amwaj attracts connoisseurs of exquisite jewelry to its two exclusive boutiques located in prime locations in Abu Dhabi.



Making waves in the Middle East, Amwaj showcases a breathtaking collection of jewelry embellished with diamonds and precious stones. Whether it is the grandeur and finesse of the bridal collection or the sophisticated exclusivity of the stone collection, the Amwaj Collection holds customers' sight and breath. Every Amwaj masterpiece is delicately assembled by the finest craftsmen, using the finest tools of the trade and the best materials. Stringent quality control methods are applied individually to all pieces.

Amwaj is synonymous with the eternally sparkling diamond-studded and gem-set jewelry. Carved out of nature's purest and most valuable substances, they are the passion of every woman. Instantly appealing to all, these jeweled creations express women's sensual side, while at the same time accentuates their personality.

Catering to the elite taste and creating the ambience they deserve, Amwaj boutiques offer undiluted privacy and understated grandeur. Reinventing a harmony in contemporary elegance and classic charm, these showrooms are abodes of a remarkable collection of desirables. The state-of-the-art showrooms are specially designed to provide an entirely new shopping experience to women looking for high quality and timeless pieces.



The Amwaj collection includes some of the finest designer watches. Created to become objects of desire, the Exposure range of timepieces exhibit intricate precision and impeccable quality. Unsurpassed watch-making know-how of the Swiss, coupled with innovative designs enriched with new types of gem-setting, make Exposure watches distinctive. Luxurious, daring and opulent, Exposure is a befitting accessory for those who deserve to be treated like Royalty. In their Endeavour to build up brand awareness among retailers and end-users, Amwaj participates in regional as well as global trade exhibitions.

Automotive Contracting Oil & Gas Industrial Wholesale Media Services Retailing Information Technology Merchant Banking Real Estate
   
Copyright © 2006 Ali & Sons Co. L.L.C. All Rights Reserved.
 Employee Login   Add to favorites  Add to favorites