Cicero & Bernay Public Relations

While Christopher Columbus thought he knew where he was going when he set sail in 1492, it transpired he was wrong. When he made landfall it was more luck than judgment.

"Like Columbus, you can sail west and reach new land by accident. But if you have charts, you can do better; you can arrive at a destination decided upon in advance… it is careful planning more than anything else that distinguishes modern public relations from old-time hit or miss publicity and propaganda.”
Edward L. Bernays, public relations pioneer

At Cicero & Bernay Public Relations, everything we do is strategically planned and meticulously executed. Based on a thorough and passionate understanding of our clients’ business, who they are and what goals they want to achieve, we are able to help position them head and shoulders above their competition.

Our public relations (PR) consultancy was born from UAE soil and has grown from humble beginnings into a respected boutique agency. We are proud of our local heritage and sound knowledge of the Middle East region, which has proven to be a great asset to our clients.

While UAE based, neither our strategic thinking nor our operations are restricted. Through acting locally and thinking globally, we ensure delivery of world-class communications services. Our operational reach is extended to five continents through our association with Pinnacle Worldwide – the world’s leading organisation of independently owned public relations firms.

We subscribe to the principle that the perceptions people have about our clients’ businesses – and the opinions they form about their reputation – have a direct bearing on our clients’ profitability and their company’s ability to attract and retain investors, customers and employees. A reputation associated with excellence and expertise is a fundamental of profitable business.

PR is an art and a human science. It is through this blend that Cicero & Bernay seeks to cultivate in the minds of potential (and existing) investors, customers and other stakeholders, a positive image and favourable reputation for our clients - their products, services and employees.

Through a comprehensive range of first-class public relations and marketing communications disciplines – executed throughout the GCC – we help make markets more receptive and positively disposed toward our clients. As a locally owned company we have an in-depth knowledge of the markets in which we work.

Our skilled, multitalented and multicultural account teams boast more than 100 years’ of combined professional public relations experience. We offer creative value-added PR services, as well as expertise in Arabic and English media relations. Cicero & Bernay provides high-quality strategic counsel and operational support to clients in a wide range of industries, ranging from automotive, real estate and consumer to finance and business.

When interacting with our clients, we place a high premium on delivering value for money and service excellence, while always acting with seamless integrity and confidentiality.

Services provided by Cicero & Bernay include:

Strategic planning
Media relations
Public affairs/government liaison
Journalism
Media training
Internal communications
Crisis management
Event management
Corporate social responsibility strategies
Exhibitions & trade fairs management
Speaking engagements & professional group liaison
Network development programmes

Whatever our association may be with your company – a media campaign, development of a corporate brochure, strategic counsel, or a special event – you can count on it being dynamic and proactive.