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With history dating back to 1909, Audi has indeed come a long way. Since the birth of the Marque Audi has focused on three core elements: Technology, safety and quality. Its mission is to advance through technology or 'Vorsprung Durch Technic'. Through this commitment to ' Vorsprung ' Audi engineers developed Quattro in 1980. This unique 4 wheel drive system has given Audi a distinct advantage over its competitors and has been instrumental in its highly successful Motor Racing programme covering a variety of classes.

In this Millennium alone Audi has won the Infamous Le Mans 24 hour Endurance race 5 times. This is a remarkable achievement and true testimony to the reliability and technical advantage offered by the brand. According to a readers poll conducted by Europe's most popular four wheel drive magazine, Auto Bild Alles Allrad, the Audi A6 Quattro has been voted the best overall " Four wheel Drive Car of 2005" in the luxury segment. In second place, three other Audi model were chosen, the A3, A4 and iconic TT Coupe. Readers chose from a total of 102 vehicles featuring in 9 overall categories. Audi emerged the most successful brand overall.

The Audi flagship model, the Audi A8 has become a extremely popular car particular in this region and is often chosen as preferred VIP transportation. Its unique blend of chic elegant styling coupled with lightweight Aluminium construction and Quattro drive train make it a very comfortable and safe. The A8 range has been further enhanced with the new 3.2 FSI engine and single frame radiator grille - formerly a unique feature of Audi's innovative flagship model the A8 W12.

In September we are fervently anticipating the arrival of the new Audi S8 featuring V10 power from Lamborghini. With light weight and high torque, this unique car promises to be a very special vehicle. We will also see for the first time Audi's Ceramic brake option and a Bang and Oluffson in-car entertainment system.

Audi's widely acclaimed Q7 SUV was introduced to the local market in April and has been very well received. Its ability to cross over all the premium SUV categories has made it the most successful new model ever for Audi in the region. Currently available with the 4.2 V8 350 BHP engine with Quattro drive train, expect to see further engine and trim options available in this exciting addition to Audi's range.

Ali and Sons are proud to be the importers for Audi for almost two decades, with fully Ci equipped showrooms on Abu Dhabi's prestigious Corniche and Al Ain. From the A3 through to the A8, our friendly and experienced staff will cater for all your needs. In line with 'Vorsprung' it is Ali and Sons' policy to constantly improve our business and exceed our customers' expectations.